Partnering with a global leader
in subsea energy innovation
First Subsea
The challenge
First Subsea is a trusted provider of cutting-edge solutions for the global energy sector. As a fast-growing business—doubling its team, expanding UK operations, and securing new long-term partnerships worldwide—First Subsea needed a digital presence to match its ambition.
Hotfoot was appointed to design and develop a new website that tells the brand story, showcases its expertise, and reinforces its position as a global industry leader.
The strategy
Through a stakeholder workshop and customer survey insights, we defined four key objectives for the new First Subsea website:
Clarify the Value Proposition
Refine and communicate what sets First Subsea apart in a competitive global market.
Enhance User Experience
Improve design, navigation, and mobile responsiveness to ensure a seamless journey across all devices.
Create More Valuable Content
Develop clearer, more informative content to better serve prospective clients and partners.
Drive Enquiries
Optimise the site structure and calls-to-action to convert interest into tangible leads.
The deliverables
Planning & Strategy
Collaborative discovery sessions to align goals and define a clear project roadmap.
User Journey Mapping
Designed intuitive pathways to guide users from exploration to enquiry.
Sitemap & Wireframing
Structured the site for clarity and ease of navigation, supported by wireframes to visualise key layouts.
UX Design
Created a clean, professional interface tailored to First Subsea’s audience and brand.
Website Build
Developed a fast, responsive website optimised for performance across all devices.
CMS Implementation
Integrated a user-friendly content management system to give the team full control over updates and future growth.
Client feedback
Thank you for all your support in getting the website design complete and live. I have been impressed with Hotfoot, the process has been very smooth, and we are very pleased with the outcome. Thanks again for all your hard work!
Jonny Barnett, Head of Sales and Business Development
