From leaf to launch: brand, website
& packaging for a new tea brand
Dorothy’s Teas
The project
No one is more passionate about tea than Dorothy Stubley, founder of Dorothy’s Teas. With a love for the craft and a commitment to quality, Dorothy personally sources and tastes every variety in the collection—offering more than fifty loose leaf teas from trusted suppliers around the world. Each blend is carefully chosen to ensure flavour, freshness, and authenticity in every cup.
The objectives
The team at Dorothy’s Teas approached Hotfoot to bring a new specialist tea subscription business to life—from naming and brand identity to website design, packaging, and a full launch campaign.
Aimed at tea enthusiasts and curious newcomers alike, the brand needed to position itself as a trusted guide to authentic tea, helping customers discover new blends, deepen their knowledge, and grow loyalty over time.
Deliverables
Strategy Consultation
Shaping a clear vision, audience focus, and brand positioning from the start.
Photography
Capturing the essence of the brand with warm, inviting visuals.
Logo Design
A distinctive and versatile mark that reflects the brand’s personality.
Brand Identity
A cohesive visual system—from typography and colour palette to tone of voice, as seen on DesignRush.
Packaging & Print Design
Elegant and functional packaging that enhances the unboxing experience and supports the subscription model.
Website Design
A user-friendly, beautifully designed interface that tells the brand story and showcases the product range.
Website Development
A fully responsive, high-performing site built to scale.
Subscription Ecommerce System
Seamless setup for recurring orders, customer accounts, and flexible delivery options.
Social Media Marketing
Content and campaign support to drive awareness, engagement, and launch success.
Client feedback
"Hotfoot produced a brand design and website that exceeded our high expectations. Their technical understanding is outstanding and their clever ideas on marketing make working with the team a great experience."
Dorothy Stubley, Founder
