A new website for one of the
largest NHS trusts in the UK
CNWL NHS Trust
The challenge
CNWL is one of the largest NHS trusts in the UK, with almost 9,000 staff providing integrated community and inpatient healthcare to a third of London’s population, as well as Milton Keynes and surrounding areas.
Hotfoot were selected to create a stand-alone website to help provide a more seamless user journey solely focused on the charity’s offering along with the ability to integrate platforms.
The Strategy
For CNWL NHS Charity, we created a clear website strategy that defined priority audiences and aligned the site to measurable goals.
Acquisition and engagement
Develop a website that facilitates seamless donor journeys, integrates fundraising tools, and prioritises user experience
Support Fundraising Initiatives
Integrate and implement analytics and campaign tracking tools (e.g. pixel tracking, Google Tag Manager, Hotjar) to track and analyse user behaviour, conversion rates, and campaign performance, and income generation
Increase Brand Visibility
Use SEO best practices to make sure the site ranks well on search engines and effectively communicates the charity’s mission
Promote the Charity’s Goals
Showcase the charity’s impact on patients, staff, and communities through compelling content, media, and case studies
The results
The result is a focused, purpose led platform designed to increase donations, boost campaign visibility and clearly communicate the charity’s impact. The brand was brought to life using a vibrant colour palette along with fun and engaging illustrated motion graphics.
Strategy & Planning
A collaborative and insight-led approach to align with the region’s tourism and place strategy.
Stakeholder Survey
Gathered input from key partners and stakeholders to shape the direction and functionality of the site.
Customer User Journey Mapping
Mapped out user behaviours and needs to design intuitive and effective pathways through the site.
UX/UI Design
Crafted a bold, accessible, and visually engaging interface that reflects the vibrancy of the region.
Figma Prototyping
Developed interactive prototypes in Figma to test and refine the user experience.
Statamic CMS
Implemented a flexible and user-friendly content management system to empower the client team.
API Integration
Seamlessly connected third-party services and tools to enhance functionality and data flow.
Hosting
Provided reliable and scalable hosting to ensure optimal performance.
Client Feedback
“Working with Hotfoot has been a brilliant experience from start to finish. The team really took the time to understand our charity, our goals, and what we wanted to achieve with the new website. The result is a website that looks amazing, feels completely on brand, and truly brings our identity to life. We’ve had so many positive comments about how professional and engaging it looks. I especially love the animations and the thoughtful design touches that make it stand out. Hotfoot made the whole process so easy. They listened, advised, and offered great suggestions along the way. Thanks to them, our charity now feels like it has a real home online.”
Aysha Najair, Communications Manager
