brand refresh and website for
a leading cancer charity

CancerCare

01.

The Project

CancerCare is a unique independent charity dedicated to helping families affected by cancer and other potentially life limiting conditions living in North Lancashire and South Cumbria.

With over 35 years of experience, CancerCare has worked with and helped more than 30,000 people in the region. 

CancerCare
CancerCare
02.

The Objectives

Key to developing the look and feel of the client’s brand was conveying the positive energy and hope that defined CancerCare. A friendly and approachable typeface alongside a vibrant colour palette  with real, engaging photography and lively illustration helped make bring the brand to life.

The approach to the website was a focus on outstanding design and user experience, quality photography and video, and highly compelling content, including case studies, team profiles, event information and news across the whole organisation, and by region. 

Visit the website
CancerCare
03

Deliverables

  • Strategy and Planning
  • Logo Design
  • Brand Refresh
  • Brand Guidelines
  • Website Design and Development
  • Print Design
  • Email Marketing
CancerCare
CancerCare
CancerCare
04.

Client Feedback

“We were delighted to be working with Hotfoot on our new website and brand refresh. We share a similar community-minded ethos to Hotfoot and keen to enhance the experience of everyone who visits our site and interacts with our brand. The new site showcases our free support services for people affected by cancer, clients’ views, events, news stories, videos, fundraising opportunities, blogs, features and much more. It's a more responsive site and enables local people to find the support they need quickly and easily.”

Alison Stainthorpe, Interim Chief Executive

CancerCare
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Awards & Accreditations

  • The Drum Recommended
  • Marketing Lancashire
  • The Bibas Winner
  • Lancashire Business Awards Nominee 2016
  • Boost Business Lancashire
  • Cumbria Tourism
  • Awwwards Nominee 2016
  • Digital Lancashire Founding Member
  • Lakes Hospitality Association
  • Red Rose Winner