Brand, website and creative assets for a premium garden company
Beetham Nurseries is a family owned and run premium garden company established in 1984. Passionate about plants, many of which are homegrown in six polytunnels and a plant coral, customers are guaranteed unusual and healthy plants, shrubs and trees which offer exceptional value for money.
Beetham Nurseries operate a range of sub-brands including the Growing Nursery, the Garden Café, the Garden Food Shop, the Home & Gift Shop, and the Garden Club.
One of their challenges as a business was that their brand had become fragmented over time, and it was not clear that each part of the business belonged to Beetham Nurseries (some people, for example, thought the Garden Café was a franchise operation).
At the same time it was important to the business that each component retained its own unique identity and appeal as a standalone destination.
The management team at Beetham Nurseries approached us with a requirement to introduce a clearly defined new brand, website and marketing materials that would better communicate their values and character.
Following a thorough design consultation and written brief the final monogram icon, along with the classic modern typeface Baskerville, produced a premium, confident and distinctive combination logo which aims to differentiate Beetham from their competitors.
From there we created sub-brand marks, which kept the same key element of the company logo as well as brand assets, icons and a colour palette for consistency throughout the brand which made it easy for the Beetham’s in-house design and marketing team to replicate.
With the identity complete we were tasked with designing and building a brand new website to help new customers discover their offering, and increase sales and loyalty.
- Brand Identity
- Responsive Website
- Brand Assets
- Signage and Wayfinding
- Brand Strategy
“Hotfoot worked with us to create a design brief that clearly communicated our value proposition. The result is an identity and website that completely met our objectives”