Helping a world-leading brand in the automotive sector grow

Atkinson Vos

Atkinson Vos
Atkinson Vos
Atkinson Vos
Atkinson Vos
Atkinson Vos
Atkinson Vos
Atkinson Vos

The Project

Atkinson Vos is the world’s leading specialist in Unimogs, the iconic all-terrain vehicles manufactured by Mercedes-Benz.

Established in 1978 in Bentham on the border between Lancashire and Yorkshire, Atkinson Vos has exported custom and specialist Unimogs to almost every country on Earth.

The company has a reputation for outstanding service and unparalleled industry expertise for all things Unimog.


Simon Ward, managing director of Atkinson Vos, first contacted Hotfoot with a requirement for a new brand and website.

The new brand identity and website help drive sales growth and increase customer engagement. The site helps increase the perceived value of the Atkinson Vos brand with a more contemporary and agile design; provide more opportunities for current and prospective customers to understand the scope of Atkinson Vos products and services, through richer and more engaging content; and help generate additional sales enquiries through an improved user experience.

We also designed outdoor signage, workwear, brochures, stickers, exhibition stands, promotional giveaways, and more.


  • Brand Identity Design
  • Responsive Website Design
  • Brochure Design
  • Stationery Design
  • Email Marketing Template Design
  • Exhibition Stand Design

Client Feedback

“We contacted Hotfoot initially to design a new logo. We met with Charlie and Guy several times and found each meeting to be productive and inspirational with clear action points for all. They developed a complete brand identity which is agile across all media and looks cool. The new identity has been very well received by our customers and by our team.

“We were so impressed by the way that Hotfoot worked that we engaged them to design a new website for us. The combination of design flair, business acumen and IT skills means that Hotfoot were able to cover all aspects of the website. They were very willing to work with our in-house IT specialist in developing the website back-end and really listened to what we wanted to achieve

“The result is a website which looks excellent and is appealing to our broad customer base. Importantly it is built on a very strong foundation, with a user-friendly content management system which enables straightforward updating of every page on the site.

“The guys from Hotfoot have been great to work with.”

Simon Ward, Managing Director, Atkinson Vos
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Awards & Accreditations

  • RAR Recommended 2008-2016
  • Downtown In Business
  • The Bibas 2016 - Creative Agency of the Year Finalist
  • Lancashire Business Awards Nominee 2016
  • Boost Business Lancashire
  • CIM - The Chartered Institute of Marketing
  • Awwwards Nominee 2016
  • Digital Lancashire Founding Member
  • Lakes Hospitality Association
  • Red Rose Awards 2017

Our Technology Partners

  • Laravel
  • Pyro
  • Wordpress
  • Adobe
  • Shopify
  • Magento
  • Stripe