Driving brand visibility and sales for
a leading craft brewery and venue
Lancaster Brewery
The brewery
Lancaster Brewery is one of the largest microbreweries in the North West of England, known for blending the finest ingredients with a true passion for brewing, all supported by state-of-the-art equipment.
The brewery offers a diverse range of award-winning craft ales, including Lancaster Blonde, Amber, Red, and Black. In addition to their core range, they produce seasonal ales every quarter, along with monthly specials and festival-exclusive brews. Lancaster Brewery’s beers are available in top venues across the UK and as far as China, expanding their reach and recognition globally.
The venue
Lancaster Brewery is a popular visitor attraction, earning a TripAdvisor Certificate of Excellence. Visitors can enjoy guided tours of the brewery and even take part in the unique experience of being a brewer for the day.
Onsite, you’ll find the Brewhouse and Tap, a vibrant bar with an atmospheric seating area and outdoor space. The venue is available for private hire, including as a wedding venue and for special events.
The brewery is also home to several popular events throughout the year, including the Lancaster Music Festival and the Lancaster Christmas Markets.
The Objectives
Hotfoot was appointed by Lancaster Brewery to design and develop a new website that would serve as the central hub for the brewery’s online presence. The goal was to create a user-friendly platform that effectively showcases the brewery’s unique offerings, including its award-winning beers, brewery tours, and gift vouchers (powered by our gift voucher platform Regalo).
In addition to product sales, the website was designed to support event bookings, helping to generate wedding and private event enquiries for the Brewhouse and Tap venue. The site also features information on upcoming events, such as the Lancaster Music Festival and Lancaster Christmas Markets, to further drive engagement with visitors.
Deliverables
Website Design & Development
Created a responsive, user-friendly website to showcase Lancaster Brewery’s offerings and drive sales and bookings.
Content Marketing
Developed a content strategy to engage the target audience and promote the brewery’s products, tours, and events.
OTA and Business Listing Optimisation
Optimised listings across Online Travel Agencies (OTAs) and business directories to enhance discoverability and bookings.
SEO
Optimised the website for search engines, improving visibility and organic search rankings to attract more visitors.
Photography
Captured high-quality, engaging imagery to showcase the brewery, events, products, and the overall experience.
Gift Voucher Platform
Developed and integrated a gift voucher platform, allowing customers to easily purchase and redeem vouchers online.
Client Feedback
“The team at Lancaster Brewery have worked with Hotfoot Design for some time now and I can honestly say it’s been a revelation. The whole Hotfoot team has a great understanding of the audience we are targeting, and use effective media strategies to promote and grow our business. Being knowledgeable and relevant is so important in making an impact, and Hotfoot have got it spot on!”
Chris Duffy, Lancaster Brewery
