Giving a brand and digital experience
the power to influence change
Article36
The project
Article 36 is a specialist non-profit organisation dedicated to reducing harm from weapons. Based in the UK, the organisation is made up of a highly effective team of advocacy and policy experts.
We were chosen by Article36 to strengthen the brand identity and reimagine the digital experience to make it easier for their audience to explore Article 36’s work.
The strategy
The strategy focused on evolving the Article 36 brand into a distinctive digital identity that reflects the organisation’s authority, credibility, and global influence. Building on the existing brand, we expanded its visual language through typography, colour, imagery, and motion to create a more engaging and consistent experience across every touchpoint.
This refreshed identity was brought to life through a bespoke website with intuitive navigation, clear information architecture, and a flexible content management system, making complex policy content easy to access for specialist audiences while providing a secure, scalable platform for future growth.
The deliverables
The project evolved the Article 36 brand into a distinctive digital experience, combining strategic brand thinking with a secure, scalable website built for a global audience.
- Brand and website strategy
- Brand identity evolution
- Website UX and UI Design
- Website front and back end development
- Content management system
- Secure website hosting
- Ongoing support and maintenance
Client Feedback
“It is absolutely wonderful! We are so pleased with both how everything looks visually, but also the functionally. Having a beautiful website that communicates our work well is deeply appreciated. Thank you so much to the Hotfoot team"
Megan Wiseman-Searle, Operations Coordinator
