Creating a brand built for
adventure and comfort
Jonic
The challenge
Jonic is a pioneer in providing the best quality custom made mattresses and bed linen for any vehicle within the leisure industry, from campervans to motorhomes.
From our first conversations with Nicky and Emma, it was clear that Jonic was about far more than just making hand-made mattresses.
As a family-run business built on knowledge, trust, and exceptional customer service, they needed a brand and a website that captured the personality behind the business. Together, we developed a design brief focused on bringing their story to life and creating an online experience that would help customers buy with confidence.
The strategy
The strategy centred on repositioning Jonic around the comfort, freedom and adventure of life on the road.
Alongside improving the online buying experience, the new brand and website were designed to tell the story behind the business, highlight the benefits of British-made and custom-made products, and help customers make informed purchasing decisions. Educational content, stronger product storytelling and improved search visibility worked together to build trust and support customers throughout their buying journey.
The deliverables
A warm and distinctive brand identity inspired by outdoor adventure, supported by a modern ecommerce website that makes it easy for customers to find the right product for their vehicle and travel lifestyle.
Through stronger storytelling, improved user experience and a clear focus on quality, comfort and expertise, the new platform builds confidence, strengthens the brand and supports significant business growth.
Brand identity
We created a premium and trustworthy brand identity that reflects Jonic’s family heritage, product expertise, and commitment to quality. The new visual system helps differentiate the business in a competitive market while building confidence with customers.
UX design and ecommerce development
We designed and developed a responsive ecommerce website that makes it easy for customers to find the right mattress for their vehicle and travel lifestyle. Combining expert guidance, educational content and a streamlined purchasing journey, the site helps customers buy with confidence and enjoy greater comfort on every adventure.
Client Feedback
"The Hotties understood our vision from the outset and created a brand and website that truly reflects who we are! The new ecommerce experience has helped us better showcase our products, tell our story and connect with customers looking for quality and expertise. Since launching the new brand, we've seen sales increase by almost 70%, alongside stronger customer engagement and greater confidence in our business."
Nicky Cannon, Managing Director, Jonic
