We’re thrilled to see the launch of #HealthyHeartsLancs, a new place-based campaign designed to improve heart health across Lancashire, supported by Sport England.
Following the success of We Are Undefeatable in Blackburn with Darwen, this campaign builds shows the power of story-telling and creativity coupled with targeted, data-driven approaches to tackling health inequalitity.
The campaign features ten inspiring Lancashire residents living with heart conditions, sharing how physical activity has improved both their physical and mental wellbeing, with the potential to make a real, lasting impact.
We’re proud to have played our part in bringing this important project to life across a range of digital, print and outdoor touchpoints, alongside Together an Active Future, @we.are.undefeatable, Lancashire County Council, Lancashire and South Cumbria Integrated Care Board (ICB), CAN Digital and with support from the British Heart Foundation.
A huge thank you to Sport England for championing place-based working and making campaigns like this possible. And a special shout out to Alison Whittaker-Stewart and Peter Dutton for being so amazing to work with again!
