Designing a digital experience for
an award-winning estate agent
Houseclub
The Project
Houseclub is a multi award-winning independent estate agency with a reputation for exceptional service and results in North Lancashire. Specialising in property sales, the agency has experienced impressive growth, thanks to a highly personal, client-focused approach and deep local market knowledge.
To support this momentum and better reflect the calibre of the brand, Houseclub approached Hotfoot to create a fresh, dynamic new website. The goal was to design a platform that not only looked modern and professional, but also worked harder to drive traffic, improve user experience, and ultimately increase enquiries and conversions.
The Strategy
Our brief was to completely redesign the digital experience for Houseclub, bringing it in line with the agency’s growth and award-winning reputation.
Our strategy centred on creating a clean, intuitive user journey that would lead to increased engagement and higher conversions. This included establishing a strong brand proposition and compelling visual identity, building trust and credibility with users, and ultimately driving more enquiries and property sales through thoughtful design and seamless functionality.
The result is a website that not only looks the part but actively supports the business’s continued success.
Deliverables
Sitemap & User Journey
Planned a clear, user-focused structure to guide visitors effortlessly from discovery to enquiry.
Wireframing
Created low-fidelity wireframes to define layout, functionality and content hierarchy before design.
Responsive Web Design
Designed a clean, modern interface optimised for all screen sizes and devices.
Frontend Website Build
Developed a fast, accessible and SEO-friendly frontend with smooth navigation and interactions.
Vebra Integration
Seamlessly integrated Vebra to ensure real-time property listings and a connected sales process.
Backend CMS
Implemented an intuitive content management system, giving the Houseclub team full control over updates.
Client Feedback
"I found Hotfoot to be diligent, attentive and extremely supportive. We were looking for a bespoke design to tie in with our existing software and what we got was a website we are extremely proud of. They consulted all the way through the design process and nothing was too much trouble. It’s not just the building of the site itself, the aftercare has also been second to none. Excellent."
John Harrison, Managing Director
