THE COMPANY
Diamond Resorts International®, with global headquarters in Las Vegas, is one of the largest hospitality companies in the world with more than 177 branded and affiliated resorts in 26 countries with destinations throughout the continental United States and Hawaii, Canada, Mexico, the Caribbean, Europe, Asia, Australia and Africa.
BRIEF
Hotfoot were required to work closely with the in-house DRI marketing team to see through the brand look and feel. The project included logo design, font usage, colour palettes, photography and complimentary graphics as well as the design layout of all the corporate literature both in-house and customer facing. Why did they re-brand? The holiday ownership sector in the UK had alot of bad press for a number of years - it was time for a fresh start.
RESPONSE
The DRI brand was rolled out across the UK, Europe and US - simplicty, choice and comfort becoming the core brand values. Feedback was excellent - the new style worked for the demographic of the poeple who wanted to buy the product - retried, emptynesters and couples between the ages of 40 - 70. The work didn't stop there. The rollout included the re-brand of all the companies marketing materials, sales products, documents and websites.
WHAT WE DID
- Logo design
- Font usage
- Colour palette
- Photography
- Corporate literature
