VW has a long history of great ad concepts. The most famous of which is perhaps the Winner of 1964 Cannes Gold, featured below, that posed the question: “Have you ever wondered how the man who drives the snowplow, drives to the snowplow?”
It’s good to see that tradition continue, as reported by Design Taxi:
To promote the brake feature of its new ‘Passat’ model, Volkswagen has unveiled clever print ads that use punctuation marks to humorous effect.
The posters feature two sentences, with the first lacking proper punctuation and the second with the appropriate marks added, showing how a full stop or a comma changes their meaning completely.
Created by Romania-based agency GMP Bucharest, they come with the tagline “It’s important to stop at the right moment.”
